Thursday, August 15, 2019
Discuss the Reason of Rising of Detente During 1968-1978 Essay
Explain why failed in1980s. During 1968-1978, The tensed relations between 2 superpowersââ¬âUS and USSR relaxed. Both of them tried various means to bring about peace such as closer communication and co-operations, Armament limitation etc. However, detente failed at the end of 1970s and marked the beginning of 2nd stage of cold war. There were several reasons which led to the rise of detente and the end of detente. The First reason for the rise of detente was because both superpowers were anxious to reduce the severe financial burden on military expenses. Since both sides were trying to defeat one another during cold war, they attempted in weakening another one by producing nuclear weapons. According to statistics, The military expenses almost occupied 41% of the annual total expenses of US. USSR also suffered from severe military burden. It was a heavy burden for both of them, therefore, they were willing to slow down the armament race by producing less nuclear weapns. They adopted the non-commitment policy which helped to ease international tensions in1970s. The reduction of military costs helped the rise of detente. The second reason for the rise of detente was the fear towards a nuclear war. Since tensions between them would increase the chance of the outbreak of nuclear war. They dared not to bear the risk of devastating destruction of civilization of human beings by nuclear war. As a result, they began to adopt a relatively moderate attitude towards each other instead of being rigid. This help to reduce tensions between them. The third reason for the rise of detente was because the two superpowers had learnt lessons from Vietnam war as well as Korean War. They knew that war was not a way to contain either blocs. The US paid a hude price for defending the free world against communism. The heavy casualties and expenses drove the Americans to reconsider the intervention policy towards world matters since 1947. Since America was on the verge of social revolution as a result, it adopted a more conciliatory attitude towards the communist bloc in order to prevent a nuclear war. The forth reason for the rise of detente was that USSR wanted to use its resources to develop homes economy and to raise the living standard of its people. In addition detente benefited to USSR as it can increase the trade with the western countries so as to develop its own economy. This can also avoid the formation of alliance between china and America. The fifth reason for the rise of detente was the split between USSR and China since the mid 60s. At the very beginning China and USSR established a close relationship as they were both communist countries which work together to confront against US. However the criticism of Khrushchev towards the Great Leap Foorward and The criticism of Community Party of China towards the view of Khrushchev led to the split between USSR and China. After that, these two countries were hostile to one another. An armed conflict on the sino-Soviet border in1969 further damaged their relations. The split between china and USSR helped the rise of detente as US considered USSR as a less threatening foe towards its leading position in the world without the alley-china. This helped improve the relationship between the two superpowers. The sisxth reason for the rise of detente was China and USSR were both feared of being isolated, hence they would like to develop a better relation with US. The US promoted detente to keep them apart and a strategic balance of power among 3 powers was kept. Hence the tensions between the two superpowers was no longer as fierce as the 1st of cold war. The seventh reason for the rise of detente was that China broke its isolation by more contact with the west for trade and support in modernization. This help the rise of detente as Us had a new alley which made it felt that USSR was no longer as threatening as before. Unfortunately, detente failed in 1979. Firstly the failure of detente was because of the Soviet invasion in afghanistan in 1979. The soviet sent troops to Afghanistan in order to overthrow a pro-us government there and extend its influence to the Persian gulf for tremendous amount of oil which were supplied by the Persian gulf region. The US also needed to prevent USSR from controlling Afghanistan. This is the important turning point for detente as both of them started to compete for natural resources again and this created tension and conflicts among them. This crisis triggered off their conflicts again. For example, the US Congress refused to ratify the SALT II treaty. In addition, the Us stopped its wheat sales to the USSR, president Jimmy carter called on the international community to boycott the Olympic games held in Moscow in 1980. Secondly the failure of detente was because of soviet suppression of polish solidarity. The USSR asked the polish government to suppress the solidarity movement in Poland as it afraid that the movement would arouse the anti-soviet feelings among eastern European countries. The soviet suppression of solidarity caused the wide discontent of US and western countries as it had broken its promised of protection over human rights. The Soviet suppression of polish solidarity led to the end of detente as US responsed to the action of USSR by asking the congress for an increase in military budget in order to produced more armaments and setting up more inter-continental missiles in Europe for defence against USSR. This led to the end of detente as superpowers were no longer willing to take a moderate attitude towards each other. Their restart of armament race intensified cold war again. Thirdly, detente failed because The introduction of star wars by US. And nearly 2000 military satellites were launched in space in 1980s. The cold war intensified. To conclude, the reasons for the rise of detente were both superpowers were anxious to reduce the severe financial burden on military expenses, fear towards a nuclear war, the two superpowers had learnt lessons from Vietnam war as well as Korean War, USSR wanted to use its resources to develop homes economy and to raise the living standard of its people, the split between USSR and China since the mid 60s, China and USSR were both feared of being isolated, hence they would like to develop a better relation with US. And the failure of detente were because Soviet invasion in afghanistan in 1979, soviet suppression of polish solidarity, introduction of star wars by US.
Wednesday, August 14, 2019
Population Management Strategies Essay
China has one of the largest population densities in the world. In Russia there is a decline in population which is observed to increase drastically. In Western Europe as well, the population decline is as a result of the social and economic lifestyle that the natives lead. Varied measures are therefore taken against the population growing trends. This study compares and contrasts the population management strategies of the above mentioned nations (Gordon, 2005). 2. 0 Population growth in Russia Presently, there is a remarkable decline in population and this is a major problem in Russia. Russiaââ¬â¢s population is estimated to be 143 million, however, in every year there is a turn down of about seven hundred thousand people; calculations indicate that this decline is about one hundred people dying every hour; this has led to predictions that the countryââ¬â¢s population by the year 2050 could be as low as one hundred and twenty million. It could also have an economic and geopolitical impact (Gordon, 2005). a) Causes of the population crisis The observed high mortality rate, short life expectancy and an increasing number of deaths from causes that are not natural; are the major factors contributing to the population decline in Russia. Russiaââ¬â¢s number of deaths per 1,000 people is at 16, compared to Western Europe which is 5. Out of the 150,000 people who die in natural deaths, 46,000 are suicidal cases, 40,000 killed in road accidents, 36,000 murdered and 36,000 are as a result of alcohol poisoning. High abortion in Russia contributes to the low birth rate. However there is a great decline in abortion since the Soviet times when abortion was utilized as a method of birth control (Gordon, 2005). The official statistics survey indicates that there are 1. 6 million abortions in Russian women, which is higher than the birth rate. Generally, there is a low birth rate in the country attributed to high rates of alcoholism and economic hardship. Currently, Russiaââ¬â¢s birth rate is 1. 34 children per woman of fertile age, which is less compared to the required 2. 14 children per woman. Additionally, the estimated life expectancy in Russia is about 58 years for men and 72 for women, thus thirty percent of the men population do not reach the beginning of their pension age (Gordon, 2005). Russian experts also suggest that the depopulation in the country is due to political and economic upheaval experienced in the country in the 1990s. Due to bad planning and implementing of liberal economic reforms, social insecurity was evident among the nationals and thus they sought to have fewer children. The rate of foreigners moving into Russia is low; little relocation is observed within the former republics of the Soviet Union. However the rate of movement of nationals outside Russia to Western Europe and other places is high and itââ¬â¢s usually for search of a better economic situation (Gordon, 2005). b) Management strategies In 2005, there was an increase in the number of births which was due to a large number of girls born in the 1970s-1980s who could bear children by then. Thus the birth rate can be stimulated, the maternal and infant mortality rates reduced. By enhancing the reproductive health and quality of the population, the population growth can be boosted. A new demographic development concept is essential for it will outline the national goals such as average increase of life expectancy in the nationals and increase in birth rate. Russia has a chronic occurrence of cardiac and oncological diseases. The average life expectancy can be boosted by six more years if an initiative is taken to reduce deaths that arise from such disorders (Gordon, 2005). 3. 0 Population growth in China and management strategies China is among the worldââ¬â¢s top nations that experience a very large population with a relatively small youth cohort which is attributed to the Peopleââ¬â¢s Republic of Chinaââ¬â¢s one ââ¬âchild policy. Except for the population policies implemented in China in 1979, the current population in china would be reading at 1. 7 billion. It is recorded that chinaââ¬â¢s population in 1953 was 582 million; however by the year 2000, the population was twice as much, estimated at 1. 2 billion (Peng, & Guo, 2000). The first leaders in China believed that a large population was a great investment, yet, as the population grew rapidly it became a liability and this led to a mass campaign effort for birth control by the Ministry of Public health; though this was in vain. Again, a rapid population was experienced after the interval of the ââ¬ËGreat Leap Forwardââ¬â¢. In the 1960s, emphasis was laid on late marriage and in 1964; birth control offices were established in the central government and at the provincial level, contraceptives were used in family planning. This campaign was seen to be successful until the Cultural Revolution era (Peng, & Guo, 2000). In 1972 and 1973, birth control resources were distributed countrywide. At administrative and in various collective enterprises, committees were launched to ensure implementation of the birth control programs; both rural and urban areas were covered. Mao Zeodong who was behind the family planning movement died in 1976, and the government failed to acknowledge that economic growth and improved living standards are affected by the population growth. However, in the 1970s the fast growing population of China prompted the government to establish a limit in the number of children born; the highest suggested family size was two children in cities and three or four in the countryside (Peng, & Guo, 2000). Since 1979, the one-child policy that was widely in use. The policy had different guiding principles on national minorities and only one child was permitted to the married couples. The policy helped China to achieve its goal of stability and a fertility rate that was greatly reduced; an average of 5. 4 children per women was reported. Those who observed the one child program were rewarded by getting a one-child certificate that permitted them to get cash bonuses, better childcare, longer maternity leave and good housing allowances; and they were to pledge that they would not bear children anymore. The population in the rural areas however, determined the efficiency in the policy implementation program; since they accounted for 60% of the total population (Peng, & Guo, 2000). Studies indicate that coercive measures were used in order to make the one-child policy a success. The assumed methods included psychological pressure, use of physical force, and in some cases forcing abortions and infanticide. However, the government officials insisted that the family planning process was on voluntary basis and measures applied in implementing the programs were persuasive and economic based (Peng, & Guo, 2000). Between 1970 and 1980, there was a drop in the crude birth rate from 36. 9 per 1,000 to 17. 6 per 1000, which was due to ââ¬Å"wan xi shaoâ⬠birth control campaign,-late marriages, longer intervals between births and fewer children. In addition, the social and economic changes that had taken place, amongst which was the high level of employment of women in rural and urban areas and low mortality rate in infants, may have contributed to the aforementioned. Nonetheless, in the countryside, people valued large families, especially sons, for assistance in the fields and support during old age. This seems to have applied to the rest of China as a whole; there is a gender imbalance in China; the 2000 census report showed that 119 boys born of every 100 girls. The government was thus forced to ban the selective abortion for female fetuses in July 2004 (Peng, & Guo, 2000). 4. 0 Population growth in Western Europe Since the 1960s, there is a substantial decline in Western Europeââ¬â¢s population which is accredited to low fertility rates. By 1999, the total fertility rates had dropped so much; an average of 1. 45 was recorded in the fifteen European Union countries. A total fertility rate at 1. 5 is presently experienced by eight out of fifteen of the western European countries. However, there are immense disparity among these countries in terms of timing and the level of when the decline started as well and in the rate and decline duration. Socioeconomic and demographic factors have contributed to the differences in pattern of West European fertility levels. There are concerns pertaining to the imbalance of the population age structure, ability to maintain European welfare state systems and consistency in social affairs. This has les to the implementing of family policies in order to safeguard the nationsââ¬â¢ populations (Caldwell et al. 2006). a) Management strategies i) Maternity protection: this was a step towards creating an opportunity for women to give birth because of the demand from employment, differences in gender and equality; protection of labor and regulation. The Western European countries thus introduced compulsory maternity leaves for women who are working. Other countries such as France introduced a policy in support of women in reconciling employment with motherhood. In Scandinavia, greater emphasis was put in leaves and protective labor legislation. The recommended maternity leave period is 14weeks; however it varies between 20weeks in Italy and 16-18 weeks being the common length in other countries (Caldwell et al. 2006). ii) Parental leave: the government has amended the parental leave regulations and different parental-leave schemes have been implemented. These leaves are available only to parents and they vary from one country to another. The benefits also vary significantly; in some countries they are either unpaid or given a low pay (Caldwell et al. 2006). iii) Childcare services: at the beginning of industrialization, childcare services were instituted to cater for the orphans and children who were unattended due since their mothers were working. However up to the 20th century, childcare services changed to charity education to promote social and individual development. The catholic institutions were pioneers in provision of this kind of service. Presently the services offered differ athwart the nations (Caldwell et al. 2006). iv) Child benefits: this system came up as wide array of policy intentions. Its major role was to cater families in need for instance widows who had children and divorced or single mothers. However these support systems vary in terms of services offered across the countries (Caldwell et al. 2006). 5. 0 Conclusion In Russia and Western Europe, population decline is the major crisis which is as a result of varied factors. Russiaââ¬â¢ decline is caused by inappropriate standards of living and in Europe, the level of industrialization that has created working opportunities has denied women the chance to bear children, hence population decline. In China, the challenge is high population that is caused by uncontrolled popular growth. The future population in China is likely to face gender imbalance and besides it has an increasingly aging population. There is a limitation in the way services are offered in the family systems. A cross-national variation in family policiesââ¬â¢ provisions and modalities is evident in Europe. Hence it is difficult to look into the effects of family policies on individual childbearing behavior in order to make a comparison between the countries. Some countries share fertility advances, and family policy systems. The countries in West Europe are clearly divided (Caldwell, et al. 2006). References: Peng, & X. , Guo, Z. (2000): The Changing Population of China, ISBN 0631201920, 9780631201922, Blackwell Publishing. Caldwell, B. K. , Caldwell, P. , Caldwell, J. C. , Caldwell, P. Schindlmayr, T. McDonald, P. F. (2006): Demographic Transition Theory. ISBN 1402043732, 9781402043734, Springer Gordon, E. E. (2005): The 2010 meltdown: solving the impending jobs crisis. ISBN 0275984362, 9780275984366, Greenwood Publishing Group
Tuesday, August 13, 2019
Discussion Forum Post Essay Example | Topics and Well Written Essays - 250 words - 1
Discussion Forum Post - Essay Example man who work by faith should understand how to cope with the justice a contradiction of war and needs to understand how to deal with differentà aspects of a strange and pilgrim world. Individual is always meant to obey God and obedience to civil authority. Although the humans are expected to obey authorities and accept the punishment willingly, the authority with the responsibility to levy punishment should not over exercise in the task. The authority has the power to control the behavior of the individual, but they are not expected to impose heavy punishment such as dead to individuals. The traditional chief could set rules that his people were required to follow. In case someone goes against the set rules, the punishment was administered. Those punishments could sometimes be too heavy and may include killing, which is against todays culture. Todayââ¬â¢s society is well-organized with the most of the authorities playing their roles as expected. International laws do not allow any leadership to administer killing as part of punishment. On the other site, most people obey God and authority as
Monday, August 12, 2019
Community Health Nursing Essay Example | Topics and Well Written Essays - 1000 words - 1
Community Health Nursing - Essay Example This paper provides you the most up-to-date information and also the basics of diabetes. This will effectively instruct patients and will help them to control their diabetes. For a successful maintenance and self-regulation of diabetes, the paper must address the important and current topics. Community: India, being the second highly populated country has more than 50 million people with type 2 diabetes. This kind of disease results from a genetic susceptibility and also from lifestyle to which mankind adapted to. For example, the western lifestyle and they are characterized by high calorie intake and little exercise. Some of Indians were brought to Mauritius in the year 1830 to work in the sugar plantations for physically demanding work. The Mauritian government was forced to promote industrialization and the export of manufactured goods due to decline in world sugar prices in 1980s, leads to increased prosperous and decreased physical activity among the local population. ââ¬Å"So the death rate between 1982 and 1986 due to diabetes was increased three times and reached 13% by 1987 in the Mauritius Indian communityâ⬠(Diamond, 2011). Demographic and Epidemiological Data: International Diabetes Federation published Diabetes Atlas in the year 2006. According to that around 40.9 million people in India were diabetic and are likely expected to increase up to 69.9 million by the year 2025 unless urgent preventive steps are taken. The stage of this disease has changed from slight disorder of the elder persons to one of the major reason for the ââ¬Å"illness and death among the young and middle aged peopleâ⬠(Policy Documents, 2006). The increase in commonness of the disease is seen in all six inhabited continents of the globe. In between 1972 and 1975 the first national study was done by the Indian Medical Research on the prevalence of type 2 diabetes in India. It was 2.1% in urban and 1.5% in rural population. In people above 40 yr of age it was 2.8% in rural and 5% in urban. In between the year 1989 and 1991 a National rural diabetes survey was done in different parts of the country in selected rural population. To diagnose diabetes this study uses the 1985 WHO criteria and reported a crude predominance of 2.8% In Andhra Pradesh, the Eluru survey showed a prevalence of 1.5 % when looked for familiar diabetes in four. A Prevalence of 8.2% in the urban and 2.4% in the rural was reported in the year 1988 in Chennai. Across India a study based on population was conducted in six metropolitan cities by the National Urban Diabetes Survey (NUDS).It also recruited 11,216 subjects aged 20 yr and above representative of all socio-economic strata. Age standardized prevalence of 8.6% in urban population showed in western India. Recent studies reported a prevalence of 9.3% in rural Maharashtra. In Ernakulum district located in Kerala, a community based cross-sectional survey was done in urban by The Amrita Diabetes and Endocrine Population Sur vey (ADEPS). The survey has revealed a very high prevalence of 19.5%. 15.5% of overall crude prevalence of diabetes was reported using WHO criteria 14 in CURES(age standardized: 14.3%) and 10.6% with IGT(age-standardized: 10.2%).In Chennai, the commonness of the disease was increased by 39.8 per cent (8.3 to 11.6%) in between the year 1989 to 1995 and in between the year 1995 to 2000 it was 16.3 per cent (11.6 to 13.5%) and between 2000 to 2004, it was 6.0 per
Alzheimer's Disease, a Family Trait Research Paper
Alzheimer's Disease, a Family Trait - Research Paper Example It is characterized by loss of memory, apathy, depression, impaired judgment, confusion, difficulty in controlling behavior, and in walking, speaking and swallowing. The Alzheimerââ¬â¢s Association, a non-profit organization based in Chicago, lists ten warning signs that could point to an early onset of Alzheimerââ¬â¢s. The most typical sign of the disease is loss of memory that is not distinct from age-related forgetfulness. Alzheimerââ¬â¢s memory loss is characterized by forgetting important dates or events and not remembering these later. Another significant sign of early onset Alzheimerââ¬â¢s is losing the ability to do routine tasks involving numbers such as balancing a checkbook or paying monthly bills. Daily tasks are difficult to complete, whether at home or at work. Problems with vision and in speaking or writing, having sudden mood swings, and being suddenly anti-social are also associated with early signs of Alzheimerââ¬â¢s. Once these symptoms are observed, a visit to the doctor becomes very necessary. Although it has been more than 100 years since Alzheimerââ¬â¢s disease was identified, studies on its causes, treatment and symptoms started only thirty years ago. In persons with the disease, protein deposits called beta-amyloid accumulate outside of the neurons in the brain, while tau, another protein accumulates inside the neurons. The neurons comprise the nerve cells which are responsible for communicating information or signals to the brain. The nerve cells are connected to each other by synapses, where the information flows in tiny pulses. The brain has trillions of these synapses for creation of memories, movements, emotions, sensations and thoughts. In Alzheimerââ¬â¢s disease, the synapses have accumulation of beta-amyloid proteins that lead to interference in the transfer of information and the death of the neurons. Tau proteins inside the nerve cells also block nutrient and cellular flow, which also result in cell death. Imbalance between the removal of the beta amyloid proteins and the accumulation result in the formation of the neurofibrillary tangles. The brains of people with Alzheimerââ¬â¢s disease are littered with dead and dying neurons. Risk factors The chance of getting Alzheimerââ¬â¢s is increased when heritable mutations are present in the genetic make-up of certain individuals. People with this type are said to have ââ¬Å"familialâ⬠Alzheimerââ¬â¢s disease; symptoms of the disease can be observed starting at age 30. However, this genetic and heritable type occurs in only 1% of the cases. Risk factors for the disease have been identified (Alzheimer's Association, 2011). The primary risk factor is advancing age. Other risk factors are family history of Alzheimerââ¬â¢s, a specific form of apolipoprotein E-?4, having mild cognitive impairment, head trauma, and the presence of cardiovascular disease factors like high cholesterol levels. A medical history of Alzheimerââ¬â ¢s also improves the chances of getting the disease, especially when a direct family member (parent or sibling) is afflicted with the disease. The correlation with apolipoprotein E-?4, and cardiovascular disease factors with the disease imply that lifestyle and diet can also contribute to disease development. Biochemical, genetic and medical history tests have been formulated that can actually predict the risk of having Alzheimerââ¬â¢s later in life. Family members of patients with Alzheimerââ¬â¢
Sunday, August 11, 2019
Nursing in a Day Surgery Essay Example | Topics and Well Written Essays - 1500 words
Nursing in a Day Surgery - Essay Example In order to do this the discussion will first of define pain, because it not objective as many nurses and health practioners may believe. In fact it is a very subjective term. The discussion will end by considering the problems in the UK when dealing with patient's whose wishes are hard to discern and whether we should be administering pain relief methods without proper consent. It is this balance between whether nurses, as myself, should be acting on the wishes of the doctors and the establishment or the patient's wishes and concerns. This is because speed and cost efficiency should not be a determining factor in a patient's health, rather if a person who has varicose vein surgery is more suited for overnight care this should be considered. Pain was found to be the major concern for patients undergoing surgery and they wanted access to information both verbally and through written communication (Taylor. H. 2001). Patients have evinced interest in knowing the details of their recovery and realistic accounts of discomfort that they can expect. Addressing the cognitive component of pain is easily done through patient education (Carr C.J. Ellois. 2001). An audit at the Warwick Hospital found that although patient education booklets were available, the APS refrained from giving out this information. Besides, patients were not consulted in the development of the services Patients usually felt better and less ... Many used past experiences as reference for their expectations. Some studies found that patients had lower expectations of post-surgical pain. Patients also had a number of misconception related to the use of analgesia. This led to under usage of drugs and poor pain management. Understanding these factors can help nurses develop educational manuals for patients and help in better pain management (Taylor). H. 2001). The NIH has given Guidelines for the preparation of patient education and state the all communication must be, "clear, cost-effective, straightforward, modern, accessible, honest and respectful."(DoH, 2001) The Royal College and the Anaesthetic Association reported that 44% of hospitals had some form acute care services and 79% used modern analgesic techniques to manage pain (Carr C.J. Ellois. 2001.) A study of hospital services declares pain prevention to be one of the 10 most important indicators of care quality. (Susan M, 2003) While the need for management is acknowledged, the resources allocated for the function were found to be inadequate. In a significant finding, the Clinical Standards Advisory Group found that although 81% of the functions involve nursing care and 7% of these were headed by nurses there was lack of specialized nursing care in the chronic pain department. The situation was further made worse by inadequate funding. (Pain Society, 2001) Health professionals currently are found to have deficits in knowledge and skills for proper pain management. Nursing care is often found to be influenced by attitude of patients, their culture and value systems. (Redorbit.com, 2006) . The Services for Patients with Pain, in
Saturday, August 10, 2019
Individual Marketing Analysis Paper Essay Example | Topics and Well Written Essays - 1500 words
Individual Marketing Analysis Paper - Essay Example Furthermore, marketing analysis plays a great role in providing reliable, precise, appropriate and current information to the management. Increase in competition and the hike in production costs because of poor decision-making calls for market analysis to provide sound information to evade poor returns. It helps marketing managers to connect various marketing variables with the environment and customers (Kotler, 2008). Failure to have relevant information, consumerââ¬â¢s responses cannot be predicted in a reliable and accurate manner. Marketing research involves various forms like advertising analysis, which entails tracing the effectiveness of advertisements for any medium. This can be assessed by examining the ability of the medium to communicate the message, create a brilliant image for the brand and induce the consumer to buy the product or service. Demand analysis is also a core part in market analysis. It involves determination of the approximate level of demand of a certain product or service. This entails research on the prospective clientele who are enthusiastic and able to purchase the given product at a particular time. Notably, distribution analysis is a key area in marketing analysis at it provides sound information on the distributors and retailers attitudes towards the product or service on offer (Kotler, 2008). ... Product position involves changing the way target consumers view products or services offered relative to the identity of competing products in the market. Effective product positioning is depended upon identification of the product uniqueness, its distinguishing functions and fairness in its price (Kotler, 2008). Product positioning involves various processes, which include, identification of other competitors in the market offering same products, getting knowledge on how competitors position their businesses. This comparison of business positioning enables competitors to know the vital and the most viable areas for differentiation. Additionally, developing positioning statement messages to be used for effective communication is fundamental in any positioning strategy. This study establishes that, in a rapidly changing market, it is advisable to reposition the whole company instead of only repositioning the product line. This does not only involve marketing challenge, but also judgi ng on how a market is adjusting and most critical how firmââ¬â¢s competitors will react. On the other hand, competitive positioning involves coming up with strengths and weaknesses of prevalent and able competitors in the market. This analysis provides room for identification of viable opportunities and threats to the business prosperity (Kotler, 2008). Principally, it is easier for a seller to generate new prospects and direct them to buy his/her products if the market clearly sees how his products are unique as compared to the ones offered by competitors in the market. The key element in positioning strategy involves value proposition. We have three vital types of value, namely Operational excellence, consumer closeness and product leadership. Consumer perception of
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